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The Social Media Mistake of U.S. Airways

April 23rd, 2014 | Media Connect Partners | Tags:

It’s a fair guess that U.S. Airways never intended for a pornographic image to be posted on their Twitter account a week ago. That’s a pretty substantial social media mistake-no wait- a MAJOR mistake. Although U.S. Airways has since removed the tweet, the questions remain: How did this happen? What kind of harm can this social media mistake inflict upon a brand? Is complete recovery possible? What are the long-term implications of this error? Twitter is one of the most used social media platforms that thousands of brands use to […]

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How to Use Instagram for Your Christian Business

Instagram is a social media platform that certainly draws a crowd! Have you thought about how Instagram can help your Christian Business? Here are a few things you should consider: Images What is your favorite thing about social media? If you answered “images”, then you’re not alone. Taking advantage of this prime feature, Instagram gives your Christian business the opportunity to share images that push sales, inspire individuals, encourage downloads, garnish donations, and more! Hashtags Like Twitter, Instagram has adopted a very successful grouping capability – hashtags. Using some of the […]

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Why Your Church Should Use Facebook Groups

Facebook groups?  Do people even use those anymore? My boyfriend and I were chatting about Facebook groups one evening (we’re a little nerdy), and we were asking that very question: Do Facebook groups still matter? Yes, they do in an odd sort of way.  When Facebook groups were first introduced in 2010, they were wildly popular.  Personally, I was in over 20 groups at once!  One’s that mattered, one’s that didn’t, but hey, I couldn’t get enough of it.  I loved the niche information and the ability to connect with […]

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Why Social Media is Great for Your Ministry

Let’s face it. The times are changing, and with every passing day it looks like more and more of our everyday life is connected to the Internet. If you can do anything from grocery shopping to finding your soul mate online, why should connecting people to God be any different?   Regardless of the size of your ministry, the Internet can give you an advantage that our ancestors didn’t have. By using social media, you get multiple outlets through which you can share the Gospel with people near and far… […]

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10 Signs You Should Invest in Social Media

If you haven’t thought about using social media to your benefit yet, it’s about time you do! Whether your company is small or HUGE, social media has a platform and a strategy that will work for you. Here are 10 reasons why you should be using social media to your benefit: 1. Your customers are asking if you have a social profile. This means that they are interested in knowing more about your business and maybe even sharing it with their friends. It’s a good indicator that you need to […]

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The Future of Social Media

Where will social media be in 5 – 10 years? Wow! What a loaded question. If you ask 20 different people that question, I guarantee you will receive 20 different answers. What’s even more interesting is that the answers vary greatly within the social media world. Even “experts” can’t decide. Just the other week when talking with the head of another company’s social media department I was shocked to discover that he felt social media was dying. According to him, Facebook would barely last another year or two. His reasoning […]

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A Quick Social Media Checklist for Your Church

  Lists, lists and more lists.  We definitely have a love-hate relationship with them, but they are so important to help us stay organized – especially for a church.  While Sunday has always been  the day for worship, there are six more days in the week that churches can use to reach their congregation.  Most Pastors have their own checklist to prepare for a sermon, so doesn’t it make sense that the church’s social media should have a checklist too? Whether your church makes use of one social media platform or […]

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Social Media: – A Force for Good

Like most things in the world, we have the power to use social media for good, or for bad.   If you’re on Facebook, you’ve probably seen the new fad called “Neknomination”. Neknomination is an online drinking game believed to have originated in Australia, which then spread to the rest of the world. The way the game works is that one person is nominated and they have 24 hours to down an alcoholic beverage while doing something out of the ordinary—the crazier, the better. Then, they nominate two more people […]

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Measure Social Media to Craft Effective Strategies

Many people starting out with a new Facebook page, Twitter Profile, Pinboard, Instagram Profile or < insert your social media addiction here> will know that building an engaging, active and interested community doesn’t come easy. In the paraphrased words of Peter Drucker, you can’t measure what you’re doing [on Social], you won’t know what you should or shouldn’t be doing if you’re not taking a look at the impact your tactics produce (a tactic being an activity to achieve a pre-defined goal, for example: the incorporation of trendy images or […]

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Keeping Up With Social Media Trends

With the ever-evolving world of social media, anyone attempting to become, or remain, successful on the Internet has to stay on top of the game. Easier said than done? Not so much. Here are four ways to make sure that the latest social media trends don’t pass you by: Frequent tech-news blogs & websites. Keep tabs on the most popular social media blogs and websites. These outlets will be the first to talk about the latest changes in social media. Here are some great ones to get you started: Mashable […]

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