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When the World Tells You ‘Happy Birthday’

Do you celebrate your birthday in real life or on social media? Both? My birthday was in June, and for the first time more people seemed to wish me “happy birthday” online than in person. It’s fascinating. Think about who you know – where do they live? What time zone are they in? We’ve been fortunate to meet people and make friends around the world, and every time zone seemed to want to wish me a great day last month.  You know those maps which show the world and where the […]

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How Christian Authors Can Use Social Media

Social media has opened up a whole new set of platforms for authors to showcase their books, connect with readers, increase visibility, and interact with bookstores and other authors, not to mention spread the Word of God. Here is how you can use a few popular social platforms:   1. Facebook  Facebook is a must for authors. This is the first place that your loyal readers will look for you. Facebook is a great platform to share news, book releases, link to book sale pages, and increase visibility for your […]

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50 Things You Think of During a Social Media Event

In July, I traveled to Dublin, Ohio, where one of the nation’s biggest High School Football Camps took place. We were promoting our client’s new film, 23 Blast. If you’re not aware with the film, we strongly encourage you to take a look at its Facebook and Twitter accounts to get acquainted (maybe even give them a follow). Among all of our tasks, one of the most important was just getting content. Here’s what raced through my mind over the span of 2 ½ days: 1. Ok. Made it. Man, […]

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5 Creative Ways to Start and Sustain Your Prayer Group Using Social Media

During the summer months, you may quickly find that it’s harder to start and keep up with your Bible Study group. With vacations, visits from family, and scheduled summer events, it may seem impossible to stay connected and to encourage one another in their spiritual journey. However, with the help of social media, hosting a prayer group can become easier, quicker, and more impactful than you ever thought it could. The beauty of using social media for prayer groups is that it allows you to connect with people anywhere, at […]

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Bible App VS. Your Physical Bible

No need to feel guilty that you are more likely to look at your Bible app versus your physical Bible. God just wants you to be in it! Hebrews 4:12 tells us, “For the word of God IS living and powerful, and sharper than any two-edged sword…” It doesn’t matter if it’s the year 1900, 1950 or 2014; the Bible in every form is powerful enough to teach us the ways of our Lord’s heart and help us to live according to His will no matter how we are reading […]

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5 Things You Didn’t Think About Before You Hired an Intern

Internship programs are great for any company! It gives the organization an opportunity to give back to the next generation of leaders, while those interns are also able to grow and make mistakes in a safe environment. Be smart, though. Handing the keys to your social media over to an intern is not always the way to go. Why?   5. They’re late breaking  When you’re talking about something new and important on your social media, it should always be current.   4. Grammar and spelling, enough said.   3. […]

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Why the “Guess the Emoji” Game is Brilliant

The game “Guess the Emoji” is all the craze, which is why it is placed as the #1 free app download on iTunes.  Now, I’m not usually into the latest phone games (I think the last game I was highly addicted to was “Draw Something”), but this caught my eye. “Guess the Emoji” was set up in a brilliant way.  Here’s how: Surprisingly, the simplicity of the game makes it easy to play and highly addictive, targeting any and all audiences.  It follows a similar theme to Pictionary, where two […]

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The Art of Listening

Often times we like to blow our own horn more than step back and listen to the music, after all your horn is the most important right? No one likes someone who controls the conversation and only likes hearing his or her voice. There seems to be a misconception that to be in control of the conversation you must be the one talking.  This misunderstanding often times carries over into social media practices as well.   You might have heard that to be successful with social media efforts you must […]

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The Great Social Media Debate

I had an interesting talk with a client recently. He asked me a very poignant question in three parts, Should we even bother with Facebook anymore or social media in general? Social media is now “pay-to-play,” is it worth it? Will our clients actually be searching for us on social media? Way to put a girl on the spot! Just kidding. I’ve been asked those questions many times and thankfully the answer is a simple one, “Yes.” Yes, social media still matters. Yes, even though it’s pay-to-play it’s still worthwhile. […]

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Which Summer Trends Should Your Christian Business Adopt?

  Now that summer’s here, get ready for your newsfeed to be flooded with fun summer trends like vacation sunsets, beach selfies and backyard DIY projects. It might even be a good idea for your business to hop on the summer social media band wagon. Here are 5 hot ideas to help your brand stay cool this summer:   Videos: With Vine and Instagram’s video function becoming even more popular, take a simple snapshot to the next level. Next time your business has a flash sale this summer, create your […]

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