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Gaining Followers Like Jesus

In the social media industry, one of the most common measurements desired is audience growth. Everyone wants at least a million followers in 6-months, right? Reality check: that’s not going to happen. While consistent presence on social media is key to gaining a following, there is a lot more that goes into a quality audience than just being present. Let’s take a look at a case study from One with the worlds largest known following! 2,000 years ago, that was Jesus Christ.  Yes, technology has changed, but the process hasn’t.  […]

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Technology, Tablets and Apps, OH MY!

Remember when paying the parking meter was done like this:   Park car. Get out of car. Get quarters out of pocket. Forget that quarters are kept in car.  ::Insert frustrated sigh:: Get quarters out of car’s center console. Look at parking meter and noticed that 1 quarter = only 10 minutes. Begin pouring quarters, nickels, dimes, (do they take pennies?) into meter. Walk away with note to self: “I should come back in an hour and add more time.” Walk away and enjoy whatever beach side restaurant or city […]

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Should Christians Run Your Faith-Based Organization’s Social Media?

I’m a Christian and I work in Christian social media. It’s true. I can speak “Christianese”, recite Scriptures, and sing gospel tunes. I can completely understand a Christian brand, their purpose and their audience. But what if I wasn’t a Christian? Would I still be as effective in “spreading the Gospel” on social media? That’s a hard one. Besides the legality issue (we won’t go there), it’s hard to accept/reject someone who may/may not be a good fit for the job. Whether they are a practicing Christian, somewhat associate with […]

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Mrs. Sattler’s Rules on Measuring

I was taught about it in the third grade in Mrs. Sattler’s class. She pulled out a big clear tub of multi colored rulers and started to talk about measuring distance. Throughout the year I remember learning about different ways to measure distance. Sometimes you needed a one-foot ruler; other times a yardstick, sometimes an odometer to measure really long distances. Mrs. Sattler explained we needed to know what we were measuring and pick the best tool to do it. We wouldn’t measure a mile using a one-foot ruler, and […]

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Social Media Food For Thought

The other day I walked into our office and was caught off guard by what one of my co-workers was eating. It wasn’t some “weird smelling food” and it wasn’t something that looked “gross”. Let me explain. My co-worker was eating some of her favorite foods all in one meal. She was eating McDonald’s French fries, a Whopper from Burger King and strawberry lemonade from Wendy’s. Intrigued by this (and after discussing the caloric intake and heart disease eating all this was causing), I asked her why she drove to […]

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No Excuses!

We’ve all been there. We know all the excuses… “I’m shy… I don’t like talking to people I don’t know.” “I’m in high school, who’s going to listen to me?” “It wasn’t the right moment. I didn’t want to interrupt.” Before the Internet, anyone could easily make excuses for why they don’t share the gospel with others. It’s takes conviction and confidence to walk up to someone you barely know, and even people you do know, and minister. But, with the rise of social media platforms came a new era—where […]

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10 Must Know Social Media Tips and Tricks

  Don’t do everything. This is a concept that is easy to forget. As a brand it can be difficult to decide where to spend your time and focus, and so you may decide to do it all—Facebook, Twitter, LinkedIn, Blogger, Instagram, Pinterest, Vine, Tumblr, Wikipedia, etc. Don’t. Instead of doing it all, choose the 2-3 platforms that will provide the greatest ROI and then put all your planning and concentration there.   Finish what you start. To go along with #1, don’t start a social media platform that you […]

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10 Ways to Make Your Church Pinterest-ing

Most likely, you’ve either heard of Pinterest or you have your own personal account filled with dinner recipes, party ideas, and the 10 most useful tips to clean your house (and keep it clean).  It’s so cliché, but it’s so true—a picture is worth a thousand words and Pinterest photos have proven valuable on a personal level time and time again.     We find so much value from Pinterest, but what about your church?  Are they on Pinterest? This social media platform is far more interesting than the simple […]

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When the World Tells You ‘Happy Birthday’

Do you celebrate your birthday in real life or on social media? Both? My birthday was in June, and for the first time more people seemed to wish me “happy birthday” online than in person. It’s fascinating. Think about who you know – where do they live? What time zone are they in? We’ve been fortunate to meet people and make friends around the world, and every time zone seemed to want to wish me a great day last month.  You know those maps which show the world and where the […]

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How Christian Authors Can Use Social Media

Social media has opened up a whole new set of platforms for authors to showcase their books, connect with readers, increase visibility, and interact with bookstores and other authors, not to mention spread the Word of God. Here is how you can use a few popular social platforms:   1. Facebook  Facebook is a must for authors. This is the first place that your loyal readers will look for you. Facebook is a great platform to share news, book releases, link to book sale pages, and increase visibility for your […]

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