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Give Thanks

In the spirit of Thanksgiving, I’m sharing a social-media strategy freebee that will get you closer to achieving success in the areas of community building and engagement. It’s really not a secret what I’m going to say, but more of a reminder. If you read the title of this blog, then this is actually your second reminder: Give thanks. All I see in my newsfeed from brands these days are promotions. “Buy this…” “Sign up for that…” “Recommend us to your friend…” After 30-min online my to-do list grows by […]

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How Do You Know If Your Social Media Is On the Right Track?

Social media may have been around for over ten years—in fact Facebook celebrated its ten-year anniversary this past February—but for many companies, social media is still new. Companies and brands are used to traditional advertising and they’re prepared to spend money, update their strategy with the times, and branch out into new markets. But when it comes to social media, these concepts are an afterthought. It’s still too new! So how do you make sure that you’re doing the right thing when it comes to your social media presence?   […]

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Top 10 Christian Twitter Accounts You Need To Follow

What is it that you want? The Word? A sermon? Inspiration? Make sure you’re following these top Christian accounts on Twitter:  1. @JoelOsteen Stats: 3.01M Followers 11.7K Tweets Joined Feb. 2009 2. @JoyceMeyer  Stats: 3.1M Followers 7,705 Tweets Joined Aug. 2008 3. @BillyGraham  Stats: 147K Followers 1,657 Tweets Joined Oct. 2008 4. @StormieOmartian Stats: 18.8K Followers 5,317 Tweets Joined Dec. 2010 5. @Creflo_Dollar  Stats: 406K Followers 8,177 Tweets Joined May 2009 6. @HillsongUnited  Stats: 887K Followers 2,518 Tweets Joined Aug. 2008 7. @Scripture_Truth  Stats: 538K Followers 28.4K Tweets Joined Sept. […]

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Why “Too Many Cooks” went viral, and what it means for your content

By now you may have heard about the viral video “Too Many Cooks” (link to CNN article. NOTE: video has mature content, if you decide to click through please keep this in mind).  The video aired in the overnight hours this past week on Adult Swim, Cartoon Network’s  off-peak time period.   The video is a throwback to the 1980’s when shows like “Growing Pains”, “Alf”, and “Family Matters” aired in prime-time.  Why did the video go viral, and what can you do to make your own content do the same?   […]

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A Graphic is Worth a 1,000 Words

A majority of social media work is written. In fact, that is what I spend most of my day doing, writing captivating snippets of information that will grab people’s attention. I have noticed however, that even the best written post will almost never preform as well as a picture or image. I recently sat down with the MCP designers and asked them to make a case for why images are the way to go on social. Me: Why are images important in social media? Graphics team: Simple answer? They are […]

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Keeping Your Focus on God During the Holidays

Yes. We all know those people. “It’s November, and they are already selling Christmas decorations?!” Well, November has arrived and we all know what that means! Unofficially, the Christmas season is underway. Thanksgiving, move over. Bring on the Christmas décor. But with the holiday season comes the risk of getting wrapped up in the business of wrapping paper, shopping, gifts, and delicious meals—and missing the real Reason for the Season. Here are five quick ways to not only survive the holidays—but to keep your focus on Jesus in the midst of […]

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Old School Media: A Simpler, Better Time?

Merriam Webster defines the word medium as “a particular form or system of communication (such as newspapers, radio or television).” Notice how they still list the old school media in the parentheses? Radio, newspapers and television: the beginning of mass media. These ways of communication are still relevant today, but thanks to social media and new technology it’s now at our fingertips. However, that doesn’t seem to matter. According to some statistics, we still prefer the old school methods.    Although lots of newspaper companies had a big fallout in readership and […]

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5 Social Media Mistakes in Ministry

Social media has allowed millions of churches and ministries the opportunity to connect with people on a more personal level and use the platforms to amplify the Word of God.  For a church or ministry, that means the opportunity to spread the good news to millions of people who have yet to know or have a relationship with Jesus.   But, just because you’re on social media doesn’t mean you fully understand how best to utilize it.  Here are five common mistakes churches or ministries make:   All Business, No […]

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Blogging for the Christian Business

Blogging is a relatively inexpensive and fun way to promote your business/organization while engaging with your social audience in a more personal way. We think blogging is so great that we write blogs about blogging, so get your pen and paper and pick up some blogging tips for your Christian business. Let’s face it, not many people have the time to reach out to each individual who supports their business/organization personally. Blogging opens up a door for you to share about your products and services, share your expertise, engage people […]

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Are Your Friends and Family OK? Facebook’s “Safety Check” Can Tell You

It has become common in times of disaster or crisis for people to go to Facebook and check on loved ones and receive updates.   This past week Facebook announced a new tool called Safety Check that will notify your friends and family so that they know you’re ok after a major disaster.  Facebook said the “2011 earthquake and tsunami in Japan, which affected more than 12.5 million people, showed the need for such a feature….in times of disaster or crisis, people turn to Facebook to check on loved ones and […]

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